Crazy languages

They say to use mental hooks is a good way of remembering certain words when learning a new language. I recently read it suggested that the following connections might be made by the student.

In Spanish the word for pregnant is "embarazad" - the suggestion was made that you might think of a woman which is embarassed by her protruding belly as she walks the streets!! How dreadful!

Or in Russian the word for "often" is "tchyasta", it is suggested you might feature a young lady who when asked if she is chaste, answers, tchyasta. I'm not quite sure about the logic in that one!